M5 Ranch to Retail

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What the Course Offers:

  • Comprehensive Tours: Explore the Five Marys Ranch, including their harvest, butchery, selling, and shipping operations, along with their restaurant and hospitality services.
  • Success Journey: Discover how the Heffernans built a fully-integrated, successful direct-to-consumer ranching operation. Learn about their journey from raising beef, pork, and lamb to setting up a custom USDA butcher plant and a Mobile Kill Trailer with innovative Temple Grandin barn holding pens.
  • Practical Insights: Understand how they developed a direct-to-consumer website, built a substantial customer base, and navigated the complexities of shipping and logistics.
  • Audience Engagement: Gain insights into how they reach millions annually, sell to tens of thousands, and creatively grow a profitable first-generation ranching operation.

Course Modules:

  • Ranch Operation Tour
  • Custom Meat Co Butchery Tour
  • USDA Mobile Harvest Trailer Tour
  • Farm Store Tour
  • Test Kitchen Tour
  • Five Marys Burgerhouse Restaurant Tour
  • Camp Five Marys Tour
  • Shipping & Selling Course
  • Marketing & The Press Course
  • Platforms, Branding, Workshops, and More!