What the Course Offers:
- Comprehensive Tours: Explore the Five Marys Ranch, including their harvest, butchery, selling, and shipping operations, along with their restaurant and hospitality services.
- Success Journey: Discover how the Heffernans built a fully-integrated, successful direct-to-consumer ranching operation. Learn about their journey from raising beef, pork, and lamb to setting up a custom USDA butcher plant and a Mobile Kill Trailer with innovative Temple Grandin barn holding pens.
- Practical Insights: Understand how they developed a direct-to-consumer website, built a substantial customer base, and navigated the complexities of shipping and logistics.
- Audience Engagement: Gain insights into how they reach millions annually, sell to tens of thousands, and creatively grow a profitable first-generation ranching operation.
Course Modules:
- Ranch Operation Tour
- Custom Meat Co Butchery Tour
- USDA Mobile Harvest Trailer Tour
- Farm Store Tour
- Test Kitchen Tour
- Five Marys Burgerhouse Restaurant Tour
- Camp Five Marys Tour
- Shipping & Selling Course
- Marketing & The Press Course
- Platforms, Branding, Workshops, and More!